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You are in charge or involved in a community project, in terms of innovation, technology, marketing, communication or project management.

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What is important in the acquisition of traffic

  • Identify target personas

  • Build a perennial traffic generation strategy

  • Enable traffic sources

  • Adjust the levers according to the quality of the acquisition

The benefits of an effective traffic acquisition

  • Have a clear vision of your users' expectations

  • Deploy campaigns in line with the objectives and constraints

  • Optimize the resources allocated based on selected levers

  • Establish corrective actions at appropriate times

Milestones
  • 1 audit of the existing
  • 1 Workshop half day with 2 experts Crezeo Community Strategy
  • 1 summary report of exchanges and audit (5-8 pages)
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