Social Media is Not the Only Way

A bit too much has been made of social media and viral marketing the last several years. While these are valid concepts, too much emphasis has been placed on what...

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Peace, Love, and Brand Messaging

Beatniks and Beach Bums In the groovin’ sixties, young people disillusioned with the establishment embraced a new form of culture they felt to be more inclusive than society at large....

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Most Online Communities Fail!

It’s time to get serious about online communities. Most online communities fail. It’s true. They don’t last long as a result of numerous factors, but in general, community owners usually...

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Unique Snowflakes Make Awesome Snowpeople

Beautiful and Unique Snowflakes are Valuable Every member of your brand community is an individual with extremely personal interests and their own set of quirks and foibles. Often the only...

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What if Marketers had Superpowers?

I bet they would choose to read people’s minds. Imagine how efficient you would be at anticipating and meeting your customers’ needs. Alas, we need to face the truth that...

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