Your Content Marketing Needs More Style!
Simply having good, quality content is no longer enough to maintain an online marketing campaign. Not only must your content be superb, but your company must have a style or a perspective that people enjoy if you want them to come back. Here are just a few of the ways that you can put a little bit of style into your content marketing.
The Human Element
Creating a focal point for attention has always been a great way to encourage more engagement with a marketing campaign. This is done in every industry from music to the manufacturing and retail of tires with the Michelin man to politics.
If you are having trouble connecting your audience to your message, get a front man. Although the credentials of your front man will very depending on whether you are doing B2C or B2B marketing, the idea is the same. You are making your marketing as attractive as possible by placing it in the mouth of a vibrant, engaging individual.
Content Marketing Optimization
With many changes in the way that major search engines index content, you may simply be falling behind the times when it comes to optimizing and synchronizing your content with Google, Yahoo and Bing. Because the mobile market is becoming a much larger player in marketing in general, Google has begun to enforce a few changes that will definitely affect your viewership over the long-term.
First of all, you must be sure that your website is responsive. After April 2015, Google will no longer list websites that are not fully responsive. This will limit your viewership by more than 40% currently, with that number to rise in subsequent years.
Second, make sure that you have the appropriate percentage of keywords and synonyms in your content. The way that search engines relate words together changes often. If the meaning of a word changes in the eyes of the major search engines, then you need to modify your own meaning if that is one of your keywords.
Content Marketing Organization
The organization of your content is also a top priority when it comes to getting your message out there. If your ads are not synchronized with the appropriate content on your pages, then your bounce rate increases, limiting your ability to get high search engine rankings for it.
Organization also has to do with style in that shorter is always better. Streamlining your message will ensure that more people get to the end of your content and move on to the next page. Cut down on the clicks and the words as much as possible.