10 Amazingly Successful Examples of Gamification
As the global business community grows, many business organizations are discovering and embracing the use of the concepts of gamification to market their products. Basically, gamification is the use of strategic game designs and mechanics to motivate the interested parties to achieve their objectives.
Below are some of the best examples of gamification in the business world:
To motivate its users to get more interactive and learn more from each other, this company has introduced a function that enables the users to watch clips and discuss issues. In return, the most active ones get badges through levels of progress.
2. The US Army
This defense institution is using some very well crafted training games leaked to the media to get more people interested in joining the US armed forces.
This fitness trainer motivates people to get fit better by introducing various badges of achievement. In this system, you choose the goal you aim for and strive to achieve.
This employee management program employs gamification by enabling the employees to access a dash board to check statistics and receive awards for less sick days and achieved project goals.
Baydin has created this concept whereby a person is awarded some points when they respond to their email messages faster, with the time-limit set at 3 minutes.
With this, you have a progress bar running to reflect your project progress. This can greatly aid people and motivate them to complete the tasks efficiently.
In this program introduced by Nissan in their electric car models, a driver’s performance can be compared to others and earn them bronze, silver and gold accordingly.
Started by a MBA student, this program motivates the MBA students to achieve their goals by awarding them points and badges for tasks well done.
With this app, users create and specify the goals they want to achieve in a week. Then they strive to hit the target, and take videos and photos to prove it.
10. Verizon Insider
This is a community created by the Verizon Wireless, and the company uses it to engage the customers. The users give reviews and they earn points. This way, the company improves its image and popularity.
Looking at these applications of this current marketing strategy, you realize that this concept is largely successful. In fact, all of the various organizations that have employed this concept have experienced a surge in customer satisfaction, excellent reviews and more consumer interest in what they offer.